D E S I G N E R
D E S I G N E R
D E S I G N E R
D E S I G N E R
The Brand
ABOUT
Photo Credit : JWP Studio
MISSION VISION
STATEMENT
The mission is to build a revolutionary brand that houses exclusive creations by executive designer and multi-faceted artist, Quinashai Chelette; falling under fashion, literature and performing arts.
The vision is to create a new outlet and platform for self expression in the most selfish form; self love.
To Be Or Not To Be...
To be or not to be the voice behind the music, the face in front of the camera, the eyes of the beholder, the mind behind the master plan. To be or not to be, the identity of Quinashai Chelette the brand.
As founder and CEO, Qchelette focuses on creating a timeless art gallery that houses all of her creations leading with "The House of Chelette", fashion home of the New Orleans inspired runway 2nd line umbrellas. The art gallery also houses her music, multimedia and literature publications which includes music monetization and video distribution after partnering with Radio Pushers; "a digital service provider for innovative, business focused artists and entrepreneurs. Their services also includes, the writer’s room which is comprised of ‘verified’ Muck Rack journalists".
Quinashai Chelette has been exploring her culture through different materials and mediums. Self-taught, Qchelette began designing 2nd line umbrellas as a therapeutic hobby. Her first official 2nd line umbrella was a gift to a friend who was a part of the “Ole & New” 2nd line court in 2017; giving her the idea to start a 2nd line umbrella boutique. January 2020, Qchelette founded Quinashai Chelette the brand and decided to create a 2nd line umbrella fashion house as runway 3D art. A week later, she debuted at the Sampson’s Spring Fashion runway show in Brooklyn, New York. Creating one-of-a-kind, signature 2nd line umbrellas while highlighting her culture as her fundamental concept; Qchelette aims to give 2nd line umbrellas more of a presence in the fashion world.
“I've learned that nothing is ever what it seems. Your dark times are to build you up beyond anything that you could ever imagine yourself to be and the journey is only silent because it can show you better than it could tell you. So pay attention to the signs and gut feelings because that is your journey trying to get your attention. My life’s journey has been whooping my ass, but I must say... I like what I am becoming.”
The House of Chelette is my ever evolving legacy. It is my art gallery and I am the executive artist and designer. I am the brand identity. I am the story. I am Quinashai Chelette.